This data was originally featured in the April 26th, 2025 newsletter found here: INBOX INSIGHTS, April 23, 2025: AI Integration Strategy Part 3, AI Data Privacy In this week’s Data Diaries, let’s talk about AI data privacy. I recently had the opportunity to speak at the Trace One User Conference in Miami, and one of […]
INBOX INSIGHTS: AI Integration Strategy Part 4, Marketing Job Market Demand (2025-04-30) :: View in browser 👉 Take our new course, Generative AI Use Cases for Marketers, now live! Watch This Newsletter Listen to the audio version here as an MP3. Approaching AI Integration Strategically – Part 4: Measurement Framework In Part 1 of […]
This data was originally featured in the March 19th, 2025 newsletter found here: INBOX INSIGHTS, March 19, 2025: Data Governance, Managing AI News In this week’s Data Diaries, let’s talk about evaluating AI news. There’s a very nearly literal firehose of AI news spewing information at you every day. Since we last spoke a week […]
This data was originally featured in the March 12th, 2025 newsletter found here: INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking In this week’s Data Diaries, let’s talk about AI benchmarks. In the AI world, and especially in the generative AI world, AI models are often rated by how they perform on […]
INBOX INSIGHTS: Change Management in AI and SEO, Content Translation (2025-03-26) :: View in browser 👉 Pre-order our new course, Generative AI Use Cases for Marketers! Change Management: Navigating SEO for AI I’ve been thinking a lot about the shift happening in SEO lately. We’re no longer just optimizing for Google’s algorithms and human readers […]
Read More… from INBOX INSIGHTS, March 26, 2025: Change Management in AI and SEO, Content Translation
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn the basics of SEO for AI and how to optimize […]
INBOX INSIGHTS: Finding Joy in AI, Deep Research Prompting (2025-03-05) :: View in browser 👉 Take our new course, Mastering Prompt Engineering for Marketers! Finding Your Joy in Generative AI I’ve never been the person who gets excited about new tech just because it’s new tech. When everyone was raving about the latest shiny object, […]
Read More… from INBOX INSIGHTS. March 5, 2025: Finding Joy in AI, Deep Research Prompting
This data was originally featured in the February 12th, 2025 newsletter found here: INBOX INSIGHTS, February 12, 2025: Why You Need a Skills Matrix, Skills Inventories In this week’s Data Diaries, let’s talk about the skills of artificial intelligence. As Katie highlighted in this week’s podcast and the opening section, one of the things we […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn about generative AI and how to use it in your […]
Read More… from So What? Ask Us Anything About Generative AI
This content was originally featured in the December 4th, 2024 newsletter found here: INBOX INSIGHTS, December 4, 2024: Securing Our Digital Ghosts, AI Use Cases The concept of a “digital ghost” has been on my mind lately, sparked by a recent conversation with Chris Penn. For those unfamiliar, your digital ghost is the collection of your […]
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