In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the pressure of AI transformation and competitive parity. You’ll learn why chasing AI trends without a clear purpose can harm your business. You’ll discover how to distinguish between merely optimizing current operations and driving real innovation. You’ll understand the importance […]
Read More… from In-Ear Insights: Generative AI Transformation vs. Optimization
This data was originally featured in the April 9th, 2025 newsletter found here: INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks This week, let’s revisit prompting frameworks. A long time ago in AI years, Trust Insights created the RACE framework for AI prompting: Role: tell the model who it is Action: […]
This data was originally featured in the March 26th, 2025 newsletter found here: INBOX INSIGHTS, March 26, 2025: Change Management in AI and SEO, Content Translation In this week’s Data Diaries, let’s talk about language and content translation. Last week on the livestream, we shared the idea of doing translation, converting your content into other […]
This data was originally featured in the March 12th, 2025 newsletter found here: INBOX INSIGHTS, March 12, 2025: Foundations in AI, AI Model Benchmarking In this week’s Data Diaries, let’s talk about AI benchmarks. In the AI world, and especially in the generative AI world, AI models are often rated by how they perform on […]
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to use AI for competitive analysis. You’ll discover how […]
Read More… from So What? Using Generative AI for Competitive Analysis
So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn what an AI agent is and how you can use […]
This content was originally featured in the June 12th, 2024 newsletter found here: INBOX INSIGHTS, JUNE 12, 2024: UNIVERSAL ANALYTICS DATA, PROCESSING UNSTRUCTURED SOCIAL DATA DO YOU NEED TO KEEP UNIVERSAL ANALYTICS DATA? In case you weren’t aware, your access to Universal Analytics (UA) data is being cut on July 1, 2024. To that, your UA property […]
This content was originally featured in the May 22nd, 2024 newsletter found here: INBOX INSIGHTS, MAY 22, 2024: MEASURING ROI IN 2024, INSTAGRAM BRAND PERFORMANCE I thought I’d try an experiment this week. We’ve spent time internally building custom models for various purposes. I was curious how close to a polished post I could get […]
This data was originally featured in the April 17th, 2024 newsletter found here: INBOX INSIGHTS, APRIL 17, 2024: THE PROMPT ENGINEERING LIFE CYCLE, USING ANALYTICS WITH AI In this week’s Data Diaries, let’s talk about using analytics with AI. We’ve all collectively spent the last 18 months foaming at the mouth about generative AI – […]
In this week’s Data Diaries, let’s talk about GA4 Generative AI and analytics for a minute. What do we love about data and analytics? When properly done, when grounded in reality, data and analytics can help point us in the right direction. What marketing channel is working best? Data is generally more helpful than an […]
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